Georgian Royal Shrimp · Website development
Web development for a Georgian prawn farm
We designed and built a website that introduces a distinctive local product, serves private customers and restaurants, and turns interest into a request with clear order details.
Visit the website- Client
- Georgian Royal Shrimp
- Market
- Georgia
- Project
- Website design & development
- Languages
- Georgian, Russian, English
The business task
Website goals and customer enquiries
Georgian Royal Shrimp is a farm in Georgia growing giant freshwater prawns. Its website needed to introduce both the product and the business behind it, then give visitors a practical way to order.
The product calls for an explanation: what makes this species distinctive, how it is supplied, which sizes are available and how to cook it. At the same time, availability and price depend on the current harvest. These conditions shaped the page structure and the final request step.
Our scope
Page structure and content presentation, visual design, responsive interfaces, language switching and the product-selection flow leading to the order form.
Information architecture
Website structure for retail and restaurant customers
For private customers
Explain the species, taste, sizes and delivery before asking for an order.
Product information, cooking ideas and a choice of live or freshly chilled prawns lead to the same request form.
For chefs & restaurants
Help a kitchen assess the ingredient and start a conversation about supply.
A dedicated chef section leads to a tasting request. The form lets the visitor identify the enquiry as a restaurant or business order.
We arranged the homepage around the questions that precede a purchase. Navigation links lead directly to the species, taste, farm and chef sections. Product listings and order links connect this information to a separate request page.
- The prawnSpecies and origin
- TasteTexture and preparation
- The farmGrowing and harvesting
- ProductFormat and size
- RequestQuantity and delivery
Decisions shaped by the business
Availability changes with each harvest
We made the final step a request for confirmation. The page explains that the farm will confirm the available product, price and harvest day personally. This matches the way a small-batch farm takes orders.
Visitors arrive with different intentions
Someone ready to buy can open the order form from the first screen. Someone discovering the product can first explore the species, farm and preparation ideas. Both routes remain available throughout the story.
Product interest should carry through to the form
The live, chilled and tasting cards open the order page with the corresponding product already selected. The visitor continues the choice they started on the homepage.
Visual design
Product photography and website design
The website introduces the prawn at close range: its size, blue claws, texture and presentation. Large photographs and video give the product a recognisable visual character before the visitor reaches the specifications.
Expressive presentation, readable details
Large serif headlines, cream text and dark natural backgrounds establish the mood. Orange buttons identify the order actions. The product photographs carry the colour and texture; the interface gives them space.
Specifications and form controls use a quieter layout with distinct labels. This separates the pace of discovering the product from the precision needed to place a request.
Interface & functionality
Product selection and order form
We brought the practical choices together on a dedicated page. A visitor arriving from a product card finds that product already selected and can move on to the remaining details.
Choose the product
Live prawns, freshly chilled prawns or a chef tasting set.
Specify the order
Size from S to XL and quantity in kilograms.
Choose how to receive it
Pickup at the farm or delivery in Georgia; private or business enquiry.
Leave contact details
Name, phone or WhatsApp, with optional email and comments.
The page explains what happens after the request: the farm contacts the customer to confirm availability, price and harvest day. Visitors understand what they are requesting and which details will be agreed personally.
Languages & mobile experience
Multilingual website development
- Georgianქართული
- Russian
- English
Language switching is available in the main interface. Visitors can read the product information, navigate the website and complete the order form in their chosen language.
On a phone, the navigation moves into a menu while the language switch remains visible. The content follows the same sequence and the order page keeps the product, size, quantity and delivery choices together.
Project outcome
Website launch and project deliverables
The farm now has a website it can share with private buyers, chefs and restaurant teams. It introduces the product, answers practical questions and lets customers prepare a specific request.
A complete product website
The species, taste, farm, sizes and offer for chefs are presented in one coherent website.
A structured order request
Visitors can specify what they want, how much they need and how they would like to receive it.
Three language versions
Georgian, Russian and English are available through the site’s language switch.
A mobile experience
The product story, navigation and request form are available on a phone.