Help customers discover your business in AI search. We improve your website content and public business information, then track brand mentions and citations.
Customers ask detailed questions before choosing a supplier. Your website should explain the offer, the audience and the experience behind it. GEO develops that information on the website and across relevant public sources.
People increasingly use answer-based search to explore unfamiliar products, compare approaches and shortlist suppliers. GEO is relevant when your business has expertise worth finding, but public information about it is thin, inconsistent or difficult to use. This can affect specialist services, complex products and companies entering a new market. We start with the questions a prospective customer would actually ask, then improve the information that supports a useful answer. The programme connects your website, original evidence and relevant external sources. It also establishes a repeatable way to observe changes, so decisions are based on a documented picture rather than one flattering response. We agree the AI services to monitor, such as ChatGPT, Perplexity, Google AI answers and Yandex Alice. Prompt sets, language, market and dates are recorded so that comparisons remain meaningful.
We build a set of questions around the situations in which customers might consider your offer. Discovery, comparison and supplier selection require different information, so they are reviewed separately. Each question has a market, language and purpose. This makes the research useful for content planning and prevents the programme from focusing only on branded questions that already contain the company name.
We make important facts easy to locate and consistent across the website: what you provide, where you work, who the service suits and what experience supports the offer. Ambiguous descriptions and outdated claims are revised. Relevant company and author information is connected to service pages and cases, giving readers a coherent route from a service description to the experience and evidence supporting it.
We turn interviews, product documentation and project experience into material that answers a defined question. Useful formats include comparisons, explanations, checklists and worked examples. Sources, dates and the limits of a claim are included where they affect interpretation. Content is structured for a person making a decision, with concise answers supported by sufficient detail rather than an artificial collection of disconnected snippets.
We review relevant directories, professional profiles and editorial opportunities where customers might encounter your business. The priority is accurate information and useful expertise, with a clear reason for each publication. Existing inconsistencies are documented, and proposed materials specify their audience and evidence. Placement work is agreed separately where it involves an external publisher, production cost or an approval process beyond the website.
We record the question, date, language, platform and relevant answer details, including cited sources when available. Repeated observations help reveal patterns and newly emerging gaps. Reports distinguish a brand mention from a link, a website visit and an enquiry. This gives the programme useful feedback while preserving the context needed to interpret results from systems whose answers can vary between checks.
We choose the audience, language and customer decisions the programme will support. The first question set is reviewed with your team, including important comparisons and objections, so the research reflects your offer and commercial priorities.
We document observed answers and inspect the information available about your business. The findings connect missing or inaccurate details with practical content and technical tasks, creating a baseline that can be compared with later observations.
We prepare agreed improvements, gather evidence and arrange factual review with the relevant specialist. Published material is checked for clarity and accessibility, while the change log records what appeared, where it lives and which customer question it addresses.
At agreed intervals we repeat the observation process and discuss changes alongside website data. The next cycle addresses remaining gaps, outdated information or new customer questions. This keeps the programme connected to the business as its products and markets develop.
A list of customer questions, an initial AI visibility report, content briefs and a plan for ongoing monitoring. The work focuses on the quality and consistency of information available about your business.
How we approach SEOThe proposal reflects the number of markets, languages and question groups, together with the amount of content and technical work required. A company with detailed service pages and original evidence starts from a different position than a business whose expertise is mostly undocumented. We separate research, editorial production, implementation and external publication costs, then agree on a realistic observation schedule and the people needed for factual review.
Let’s talkWe document the scope, deliverables and costs before work begins. Additional tasks are agreed separately, so you can see what the budget covers.
Your website, source materials and account access remain available to you. We document the work so another specialist can continue it without starting from scratch.
We show completed tasks, outstanding dependencies and the next priorities. Results are linked to the agreed reporting period and data sources.
We record the prompts, services and dates used for comparison. Changes are reported against that baseline: an isolated generated answer is not presented as a permanent brand position.
They complement each other. A clear, accessible website and useful content support both kinds of search.
External systems decide which sources to include. We commit to agreed research, improvements and monitoring; individual generated answers remain outside our control.
The schedule follows the questions you need to answer and the resources required to produce reliable material. Sometimes improving a small set of important pages is more useful than starting a busy publication calendar. We first identify missing information and usable evidence, then agree on a sustainable sequence of updates and new content.
Product documentation, expert explanations, recurring sales questions and original case evidence are valuable starting points. We also use verified public information about your services and locations. You do not need to turn everything into an article first: we can identify gaps, prepare interview questions and help specialists contribute the details that a customer needs.
We look at observable steps separately: mentions, cited links, identifiable referral visits and tracked enquiries. Some AI interactions will not lead to a trackable website visit, so reporting explains what can and cannot be attributed. Where enquiry sources or customer interviews add context, we use that information alongside the monitoring record to guide future work.
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Tell us about your business and what you would like to achieve. We will review your enquiry and contact you to discuss the scope, approach and cost.