Reach customers searching for your products and services. We combine keyword research, technical SEO and content with a clear path from search to enquiry.
A clear offer. Useful content. Evidence.
A website can look good and still miss important searches. Pages may compete with each other, services may be buried and technical issues may stop useful content being found. We identify the opportunities, then build a realistic development plan.
Our SEO services help businesses whose customers search online but struggle to find them. Your website may need clearer service pages, better product categories or technical fixes after a redesign. We identify what your customers search for in Google and Yandex, then prioritise the pages that matter to your sales. We agree which products, locations and types of enquiry to focus on, so you can judge progress by relevant visits and potential customers.
We examine the language customers use when they compare options, look for a supplier or research a problem. Queries are grouped around a clear task and matched to an existing or planned page. You receive a map that explains which customer searches each page addresses, where several URLs compete, and which new sections have enough purpose to deserve their own place on the website.
We inspect how search engines reach your content and which technical decisions make that route harder. The work covers indexing controls, duplicate pages, redirects, internal links, rendering and performance on important templates. Recommendations include example URLs and acceptance criteria. After implementation, we check the affected pages again so a completed task means the intended behaviour is actually present on the live website.
A service page should explain what customers receive, who the offer suits, how the work happens and what affects the price. For a store, that means useful category navigation, accurate product information and clear purchase conditions. We develop content briefs around missing answers, real examples and relevant evidence, then connect supporting articles and cases to the pages where a customer makes a decision.
We review how clearly the website identifies the business and the people behind its expertise. Relevant work may include author information, service conditions, original case evidence and consistent public company details. External publication opportunities are assessed for audience relevance and editorial value. The resulting plan specifies the material, its purpose and required evidence, making it easier to approve useful activity and avoid unrelated placements.
We separate search visibility, website visits and enquiries, then look at how they relate across priority sections. Reports explain completed changes, observed movement and the next actions. Where sales data is available, we discuss lead quality with your team. Seasonal demand, new pages and technical changes are considered together, so a short-term fluctuation does not automatically become a reason to replace the whole strategy.
Crawlable pages, useful content and evidence of your team’s expertise.
Explore the caseLocal keyword research, clear pricing and contact information, and detailed service pages.
Explore the caseCategories, product attributes, filters and internal links around real purchase intent.
Explore the caseService pages, specifications and case studies for buyers with a longer decision process.
Explore the caseClear service pages, input from medical specialists and careful fact-checking.
Explore the caseMarket research, multilingual site structure and content adapted to how local customers search.
Explore the caseKeyword research, site structure and technical SEO built into your website from the start.
Explore the caseDestinations, itineraries and answers that help travellers choose a trip.
Explore the casePFBoost: a service for boosting behavioural signals in Yandex.
Open pf-boost.proWe discuss the offer, regions, sales cycle and available resources. Together we define meaningful enquiries and agree on access, responsibilities and a starting measurement period. This makes the first plan specific to your business.
We turn the audit findings into a plan with clear tasks and expected outcomes. We identify dependencies, select the pages for the first cycle and agree which changes your team will implement and which we will handle.
We prepare content and technical requirements, discuss questions during implementation and check the published result. Changes are recorded against the relevant pages, keeping a useful history when several specialists or releases affect the same section.
At the agreed review point, we compare outcomes with the starting position and explain what is still uncertain. The next cycle follows the evidence: improve a weak page, extend a useful section or remove a newly identified limitation.
A keyword-to-page map, prioritised tasks, technical briefs and reporting. Rankings, visits and enquiries are tracked separately so the report answers a business question.
How we approach SEO
From our portfolio
Grow MiGarden’s search presence across design, landscaping and garden care, connecting SEO, website development, advertising and expert content.
×10search traffic
Explore the caseThe scope depends on how much of the website needs work and how quickly changes can be implemented. A focused service website and a catalogue with thousands of variants require different research, templates and content. Markets, languages, competition and the condition of analytics also affect the plan. We describe included tasks and separate development, substantial content production and external placement expenses when they require an additional budget.
Let’s talkWe document the scope, deliverables and costs before work begins. Additional tasks are agreed separately, so you can see what the budget covers.
Your website, source materials and account access remain available to you. We document the work so another specialist can continue it without starting from scratch.
We show completed tasks, outstanding dependencies and the next priorities. Results are linked to the agreed reporting period and data sources.
We verify our changes against the agreed specification: page accessibility, indexing controls, metadata and key user journeys. We correct our implementation errors and document the completed work.
Yes. We prepare briefs, discuss implementation and review the changes. Responsibilities are agreed at the start.
Yes. We can join during development to plan your website structure, target keywords and content before launch.
We check which pages and queries produced the increase, whether they match the offer and whether enquiries are tracked correctly. Then we inspect the next step on those pages: product availability, price information, forms and contact options. The response may be a content or conversion change rather than simply attracting more visitors.
We compare equivalent periods where history allows and separate changes in demand from changes in website performance. Important seasonal pages are prepared before customers begin actively searching. Reporting can then show whether your share of relevant searches improved, even when total visits naturally rise or fall with the season.
Usually we need current product information, factual review from a subject specialist and a decision on proposed changes. If your developers implement the work, we also need a realistic release schedule. We agree on a contact person and approval process so questions reach the right person without involving the whole company.
SEO.LISA® · CONTACT
Tell us about your business and what you would like to achieve. We will review your enquiry and contact you to discuss the scope, approach and cost.