Find the technical and content issues limiting your organic search performance. Get an SEO audit with clear priorities and practical recommendations.
An audit you can put to work.
Useful before investing in SEO, after a redesign or when organic traffic has stalled. An audit turns scattered findings into a plan: what needs fixing, why it matters and how to check the result.
An SEO audit is useful when you need to make a decision about the website before committing to a larger programme. Search visits may have fallen, a migration may be approaching, or several contractors may be proposing conflicting fixes. We examine the parts of the website that matter to your business and connect technical findings with actual pages and available performance data. This gives a founder, marketing lead or development team a shared basis for deciding what to do next. The deliverable is a practical implementation brief, with evidence and priorities, that remains useful whichever team carries out the changes.
We compare the pages your business needs in search with the pages search engines can access and understand. Robots rules, indexing directives, canonicals, sitemaps and response codes are checked together. A finding explains the intended state and the observed problem, with affected URLs. This helps distinguish a deliberate restriction from an accidental exclusion and avoids opening unnecessary technical pages to search.
A small template error can affect an entire catalogue. We inspect representative service, category, product and article pages, then identify how widely a problem spreads. Particular attention goes to filters, pagination, language versions and redirected URLs. If the site has moved or been redesigned, we compare important old addresses with their destinations and document missing content or broken routes that deserve attention.
We review whether priority pages answer the searches they are intended to attract. This includes headings, metadata, content structure and the information customers need before contacting you. The audit identifies competing pages, unclear offers and missing sections. Recommendations explain the customer question behind each change, allowing an editor to improve the substance of a page instead of merely adding more keyword variations.
We inspect loading behaviour and the practical experience on important page types. Heavy media, unstable layouts, delayed interactions and difficult forms can create different problems and need different fixes. Where field data is available, it is considered alongside diagnostic measurements. Each recommendation identifies the affected experience and a way to verify the change, helping developers focus on useful improvements rather than a score alone.
The report groups findings by impact, coverage and implementation dependencies. Important issues include examples, a proposed solution and acceptance criteria; assumptions are separated from confirmed defects. We also identify questions that require additional data. Your team receives a sequence it can estimate and schedule, plus a clear record of what should be rechecked after a release or a substantial content update.
We establish what prompted the audit, which sections matter most and what has changed recently. The agreed scope determines the page sample, required access and level of detail, keeping the review focused on a decision you actually need to make.
We inspect the website and available search and analytics data, recording examples as we go. Conflicting signals are investigated before becoming recommendations, particularly where a technical setting is intentional or a page serves a special business function.
Findings become tasks with a purpose, scope and verification method. We distinguish urgent repairs from larger improvements and explain dependencies, so your team can estimate the work and choose a feasible first release without losing the overall picture.
We walk through the important findings and answer questions about implementation. The discussion clarifies what the evidence supports, what still needs testing and how to check the work once changes are live, making the report usable beyond the presentation.
A documented audit, an implementation backlog and a discussion of the findings. You can give the tasks to your team or agree on implementation with us.
How we approach SEO
From our portfolio
Increase search visibility for Nebonutye’s helicopter experiences in St Petersburg, separating sightseeing, gifts and private hire.
86%tracked keywords in the top 10
Explore the caseAudit depth depends on the diversity of page templates, website size and the question being investigated. A migration review, an international catalogue and a small service website require different checks. We agree on the sections, data sources and deliverable before starting. Additional environments, a detailed historical investigation or repeated implementation reviews are identified separately, so the proposal makes clear which questions the audit will answer.
Let’s talkWe document the scope, deliverables and costs before work begins. Additional tasks are agreed separately, so you can see what the budget covers.
Your website, source materials and account access remain available to you. We document the work so another specialist can continue it without starting from scratch.
We show completed tasks, outstanding dependencies and the next priorities. Results are linked to the agreed reporting period and data sources.
Recommendations include affected pages, priorities and acceptance criteria. We explain the findings so your team can turn the report into development tasks.
The audit covers analysis and recommendations. Development and content work are scoped separately.
Read-only analytics and search-console access helps connect issues with page performance. We agree on the minimum access required.
Yes. We compare when traffic fell, which pages lost visits, changes in customer searches and recent website updates. Search-console and analytics history help narrow the investigation. The outcome can identify a technical cause, a content problem or several contributing factors; we explain where the available evidence does not support a single definitive explanation.
Automated checks are useful for finding patterns, but they do not know why a page exists or which business requirements a template serves. We review important findings, select representative examples and translate them into tasks. This reduces the chance of spending development time on harmless warnings while a significant indexing or content issue remains unresolved.
A repeat check is useful after a major migration, new templates or a substantial change in search performance. It does not always require another full audit. We can review the affected section and previously identified risks, then decide whether a wider investigation is justified by the changes and the evidence available.
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Tell us about your business and what you would like to achieve. We will review your enquiry and contact you to discuss the scope, approach and cost.