OUR SEO
PROCESS

Record page types, navigation, pricing, terms, evidence of experience and enquiry forms. Keep an example for each item and assess whether it fits your business.

Combine useful findings into page requirements. Remove duplication and adapt the requirements to your product, audience and sales process.

Check indexing, URLs, duplicates, redirects, internal links, mobile layouts and key forms. Attach a specific URL to each issue.

Compare the search intent with the page: can a visitor find the right product, service or answer and take the next step?

Make responsibility for content clear with relevant author details, experience and specialisms where they help readers assess credibility.

Check the actual service area, addresses, contacts and delivery or service terms. Keep business information consistent across the website and company profiles.

Assess the evidence behind experience and expertise: real case studies, authorship, sources, company information and verifiable facts.

Address blockers first, then improve service information, terms and company details so visitors can make an informed decision.

• Target pages must be indexable
• Each target page must answer the intended customer search
• Essential buying information and evidence of experience and expertise

Recheck changed pages, links, forms, mobile layouts and analytics. A fix should not introduce a new problem.

Start with core products and services, customer questions and known search queries to identify the first pages to work on.

Add product attributes, use cases, locations and comparison queries. Remove irrelevant terms and group queries with the same intent.

Prepare the offer, specifications, terms, examples and answers to customer questions. Check accuracy and completeness before publication.

Compare the page with top-ranking competitors to identify the information customers expect. Write original copy and use your own product details, examples and photographs.

Plan articles around customer questions and connect them to relevant services and case studies. Check facts, usefulness and topical relevance before publishing.

Fill content gaps and refine headings, terminology and answers. The copy should help people decide without repetitive keyword use.

Consider comparisons, specification tables, calculators and use cases. Add elements only when they help visitors complete their task.

Use advertising to reach relevant audiences and test demand. Measure paid enquiries and costs separately from organic search.

Align company information across platforms, plan expert contributions and work with genuine reviews. Track enquiries and interest in the brand.

Select relevant publications and useful reasons to mention the business. Assess editorial context, audience and source quality.

Review domain history and previous redirects. Another domain’s age alone does not establish a growth benefit; relevance, history and indexing implications need assessment.

Check page access, structure, company details and evidence for expert claims. Google’s AI features rely on core SEO and helpful content, without requiring special AI markup.

Identify industry lists and rankings with clear participation criteria. Check company facts and whether the publication reaches your audience.

Prepare contributions with specific examples, clear authorship and verifiable facts. Choose topics where the company has first-hand experience.

Study sources cited in answers to your audience’s questions. Revisit the selection regularly because cited sources vary by query and system.

Update query groups using actual impressions, clicks, new services and demand changes. Identify pages that need broader coverage or better content.

Review indexing, errors and search queries in Google Search Console and Yandex Webmaster. Compare periods and identify pages with significant changes.

Study enquiry sources, visitor journeys and goal tracking. Check whether increased traffic is helping the business achieve its objectives.

Consider separate websites for distinct products, brands or audiences. Define each site’s purpose, original content and ongoing support requirements.