Travel company · Web development
Travel website development and SEO
Travel website development and SEO: destination pages, detailed itineraries and enquiry forms. See the project scope and results for PUTI.SHESTVIYA.
- Services
- Web development
- Region
- Russia
- Project period
- 7 months
The brief
Build a travel website that connects destination searches with detailed itineraries and a well-informed enquiry to the organiser.
Results at a glance
- Website
- Launched
- Search traffic
- Increased
SEO-optimised pages for destinations and itineraries
Growth recorded during the project
- Project period
- 7 months
- Region
- Russia
Travel company
The challenge
The travel project needed a website that could introduce an unfamiliar journey and help a visitor decide whether to discuss it with the organiser. A destination name alone did not explain the character of a curated itinerary. We needed to connect the places, activities, pace and practical conditions in a clear presentation. SEO optimisation was included in development so that future routes could grow within the same structure.
Where we started
We began with the questions that separate a destination search from a decision about a particular trip. We grouped interests around places, itinerary formats and preparation, then mapped them to page types. The route descriptions were reviewed as source material rather than copied into a single promotional text. We also traced how someone would compare journeys on a phone and return to a route they had considered earlier.
Problems we solved
A destination was not enough to choose a trip
Before
The offer needed more than a destination name and photographs: visitors had to compare the itinerary, pace and practical conditions before enquiring.
What we changed
We separated destinations from individual itineraries and organised each trip around its programme, dates, accommodation, included services and additional costs.
The website needed a scalable structure for SEO
Before
A single promotional page could not answer searches for different routes or accommodate a growing range of trips.
What we changed
We designed reusable destination and itinerary templates, aligned URLs and headings, and linked each programme to a clear enquiry route.
What we did
Designed a structure for destinations and itineraries
We separated destination overviews from individual journey pages. The overview explained the available travel formats, while each itinerary described a specific experience without competing with the general page. Navigation linked routes through genuine similarities such as region or travel style. We prepared reusable page templates so that adding another programme would not require rebuilding menus or hiding important details in an unrelated section.
Built trip pages around itineraries and booking details
We arranged the itinerary, travel conditions and participation questions in the order a visitor would need them. Scenic descriptions were supported by explanations of movement between locations, accommodation information and what required clarification with the organiser. Inclusions and additional arrangements were presented separately. This made the programme readable as a whole while allowing someone with a practical question to find the relevant part without rereading the entire page.
Trip descriptions also covered preparation, physical demands and transfers, so visitors could judge whether the programme suited them before contacting the organiser.
SEO optimisation and mobile usability
SEO requirements were built into the templates: descriptive URLs, meaningful headings, page titles and links between related routes. We checked that essential programme text remained available without depending on image captions or decorative effects. Photographs were prepared for their role in the layout, and mobile sections were reviewed for reading order. Technical checks covered accessible pages, internal navigation and the information presented in search snippets.
Added a clear enquiry route to each trip page
Contact actions were placed beside the programme and questions that naturally led to a discussion. The enquiry route retained the context of the selected journey, helping the visitor explain which trip interested them. We reviewed forms, confirmation messages and contact visibility on smaller screens. The editing structure also kept route content separate from general company information, making later programme updates easier to carry out consistently.
Key decisions
The main difficulty was preserving the individuality of each journey inside a repeatable website structure. A rigid catalogue could flatten the organiser's approach, while freely assembled pages would be harder to compare and maintain. We gave programmes a shared practical framework and left room for the story of the route. Similar destinations were distinguished through their actual content rather than variations of the same promotional paragraph.
What changed
The finished website brought route storytelling, practical information and search optimisation into a single publishing system. Visitors could move from interest in a destination to an informed conversation about a programme. For the organiser, the work created a consistent way to present and update journeys. The case illustrates how an SEO-optimised website can support a distinctive travel product without turning it into a generic tour catalogue.
