Reach people searching for your products or services with targeted paid search campaigns. We manage ads, landing-page recommendations and conversion tracking.
Analysis, technical improvements and useful content. Discuss the scope for your business.
The query, ad and landing page should tell one coherent story. We review the whole route so campaigns are built around meaningful customer actions and a realistic cost model.
Paid search is useful when customers are actively looking for your offer and you need a controlled way to reach that demand. It can support a new service, a seasonal campaign or an established business whose advertising has become difficult to understand. We connect campaign structure with the offer, landing pages and the definition of a useful enquiry. That matters when a low-cost click still produces an irrelevant call, or a promising campaign cannot be evaluated because conversions are missing. The work begins with your commercial priorities and measurement, then moves into launch, search-term analysis and regular decisions about where the budget should go. We plan campaigns in Yandex Direct or Google Ads, using search and relevant advertising networks. Platform selection depends on the target market, product category and account availability.
We separate products, services and customer situations that need different messages or landing pages. Search terms are grouped by purpose, with exclusions for irrelevant demand. Geography, language and campaign settings reflect where your business can actually serve customers. The resulting structure makes it easier to control spend and compare meaningful segments instead of placing every offer into one campaign with an unclear result.
We develop messages from the actual offer: what the customer receives, which conditions matter and what makes the next step worthwhile. The destination page is reviewed against that promise. Where information is missing, we prepare specific recommendations before increasing traffic. Creative variants test a useful difference in the message or presentation, allowing later analysis to explain why one approach performed differently.
We define the actions that matter and check how they are recorded. A completed enquiry, a call and a simple button click should not be treated as interchangeable outcomes. Tracking requirements specify the event and its verification method. Where CRM information is available, we discuss how to connect campaign data with lead quality, giving bidding and reporting a stronger commercial foundation.
After launch, we examine search terms, placements where relevant, devices and other useful segments. Decisions consider conversion volume and data quality, so a small sample is not mistaken for a stable pattern. We update exclusions, messages and budget allocation as evidence accumulates. Changes are recorded with their purpose, helping the team understand what was tested and what should be observed next.
Reports show spend and outcomes for the agreed priorities, with an explanation of important changes. We discuss whether the enquiries match your offer and whether the sales team can process them effectively. This feedback helps distinguish a campaign issue from a landing-page or operational problem. The next work cycle is then based on specific findings rather than a request to buy more clicks.
We identify priority products, regions and useful enquiry types. The discussion also covers margins where relevant, sales capacity and existing campaign history. This gives the launch a commercial objective and defines the limits within which experiments can run.
We build the campaign structure, prepare messages and review landing pages. Conversion requirements are implemented and checked before interpreting performance. Account access and approval responsibilities are agreed, making the launch process understandable to your marketing and technical teams.
We check that approved campaigns serve in the intended settings and that visits and conversions are recorded. Early data helps uncover irrelevant queries or technical gaps. Adjustments focus on confirmed issues while enough evidence accumulates for broader decisions.
We review performance with the agreed business feedback, update priorities and plan the next tests. We expand campaigns that attract relevant enquiries and investigate poorly performing ads before increasing their budget.
Campaign structure, ads, exclusions, tracking requirements and a launch plan. Media spend is separate from setup and management.
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Explore the caseThe work depends on the platforms, markets, product range and number of distinct campaigns, together with the state of tracking and landing pages. Creative production and complex integrations may require additional scope. We distinguish setup from ongoing management and describe how revisions and reporting are handled. Platform spend remains a separate budget, allowing you to see the cost of the studio's work and the money allocated to advertising delivery.
Let’s talkWe document the scope, deliverables and costs before work begins. Additional tasks are agreed separately, so you can see what the budget covers.
Your website, source materials and account access remain available to you. We document the work so another specialist can continue it without starting from scratch.
We show completed tasks, outstanding dependencies and the next priorities. Results are linked to the agreed reporting period and data sources.
Advertising spend and our service fee are agreed separately. Campaign settings, account access and conversion definitions are available for your review.
No. Platform spend and the studio’s work are discussed as separate items before launch.
Yes. We begin with an audit of structure, measurement and historical performance.
We compare the actual enquiries with search terms, campaign segments and the promise in the ad. Useful feedback from the sales team helps identify recurring mismatches. The response can include clearer qualification in the message, exclusions or landing-page changes. We then observe whether the quality improves, rather than judging the work only by enquiry count.
The access model is agreed before work begins so your business understands where campaigns and historical data are stored. We recommend a setup that preserves your ability to view results and continue operating the account. Permissions should match responsibilities, while changes, billing arrangements and any platform requirements are made clear before launch.
Sometimes a focused landing-page improvement is enough for an initial campaign. We first check whether the page explains the offer, works on relevant devices and sends enquiries correctly. If critical information or functionality is missing, those issues become launch dependencies. A broader redesign can follow while the first campaign gathers useful evidence about demand.
SEO.LISA® · CONTACT
Tell us about your business and what you would like to achieve. We will review your enquiry and contact you to discuss the scope, approach and cost.