Fuel supplier · SEO
B2B SEO for a fuel supplier
B2B SEO for a fuel supplier in Krasnodar: product pages, regional relevance and quote enquiries. Explore the work and original Google and Yandex traffic report.
- Services
- SEO
- Region
- Krasnodar
- Project period
- around a year
The brief
Grow the fuel company’s visibility for commercial fuel supply searches in Krasnodar and help buyers prepare a useful supply enquiry.
Results at a glance
- Main search queries
- TOP 10
- Traffic and visibility
- Increased
Commercial queries for fuel supply
Search-engine traffic is shown in the original report
- Project period
- around a year
- Region
- Krasnodar
Fuel supplier
The challenge
The fuel company's website needed to answer practical questions behind a business purchase. A customer wanted to understand the product, supply area, delivery arrangement and information required to request terms. General statements about reliability did not explain those details. We developed distinct service and product pages around actual supply needs, supported by a clearer enquiry route. The website had to make the company's offer discoverable while preserving room to agree the conditions of an individual order.
Where we started
We first separated demand by fuel product, supply task and geography. We reviewed whether each important group led to a page with the relevant commercial information. The enquiry route was checked from the perspective of a buyer preparing a request: which details could be understood online and which would need discussion. This established priorities for the service structure, practical explanations and the contact elements on service and product pages.
Problems we solved
Different fuel searches required different answers
Before
Fuel specifications, retail filling stations and business supply shared vocabulary but represented different needs. A broad approach risked attracting the wrong audience.
What we changed
We organised pages around the fuels the company supplies and separated product and delivery information from general advice.
Buyers needed to check delivery and supply terms
Before
General claims about reliability did not explain the geography or the details needed to discuss a specific order.
What we changed
We made the service area and enquiry process explicit, linking relevant pages to a discussion of the product, delivery destination and order requirements.
What we did
Created pages for different fuel supply needs
We organised pages around the fuel products and supply needs represented in the company's offer. Each section explained its own commercial purpose rather than repeating a general company description. Broader navigation connected related directions, and headings made the differences clear. Geography was included where it clarified the actual service area, keeping regional information useful to a buyer rather than creating interchangeable location pages.
Explained the information needed for a supply request
We expanded commercial content with the questions that affected a supply discussion: product requirements, delivery location, order conditions and the details needed to prepare an offer. These explanations were placed near enquiry actions. The website guided customers towards a more specific request while making clear which terms required confirmation. Product descriptions and supporting information were kept consistent so a contact request continued the conversation started on the page.
Made it easier to request a fuel quote
We reviewed contact visibility on the pages most likely to attract a prospective buyer. Telephone links, request options and company information were made easier to reach after the relevant conditions. The mobile layout supported a quick return to contact details without interrupting reading. Form wording followed the language of a supply request, helping distinguish a commercial enquiry from a general question about the company.
Focused technical SEO on priority product pages
We checked page accessibility, metadata, heading structure and links between the priority supply sections. Meta descriptions were adjusted to the actual offer on each page. Duplicate or weakly differentiated destinations were reviewed together with the commercial structure. Subsequent analysis considered query groups and their landing pages, allowing content improvements and technical corrections to support the same product and service categories rather than operate as separate lists of tasks.
The original Yandex Metrika report tracks monthly search visits to the fuel company’s website from April to December 2020, with separate Google and Yandex lines.
Key decisions
The main difficulty was presenting a concrete offer when the conditions of a fuel supply depended on the individual request. A page that avoided all detail was unhelpful, but a rigid universal offer could misrepresent what needed commercial agreement. We resolved this by explaining the factors behind a request and separating stable product information from terms requiring confirmation. Regional details followed the same principle. The website became more useful before a conversation without pretending that the full conditions of every possible order could be settled on a static page.
What changed
The updated website structure matched fuel supply services to the terms buyers search for. Service pages helped prospective customers find the relevant offer and submit an enquiry. Technical fixes and content improvements supported those pages in search.
Results in detail
Search performance
Search visits · Yandex & Google
01.04.2020 — 31.12.2020
Explore the chart